Principles of Management, Pharmacoeconomics, and Outcomes Research

This course is intended to introduce students to the fundamental concepts and basic knowledge of pharmacy management, pharmacoeconomics, and outcomes research. This course will demonstrate how management principles are applied in both institutional and community settings. The course will allow the students to explore the relationship between the principles of marketing when delivering a pharmacy service, the basic tenets of innovation and entrepreneurship in pharmacy, and the application of digital health in pharmacy management. The course will also introduce students to the importance of policymaking for successful pharmacy management. The course will also discuss the various theoretical frameworks of pharmacoeconomics and outcomes research and its relationship to formulary management.